About
GSIQ reintroduces the personal, boutique approach of agencies founded on authentic relationships and connections. We’re driven by our fervent commitment to truly know and understand our clients.
GSIQ’s Experienced Leadership Team
With decades of experience, the GSIQ’s leadership team have solidified their positions as recognised professionals in the industry. We’re proud that our names are synonymous with excellence and reliability. It is this wealth of knowledge and determination that drives our mission to build GSIQ.
Our biggest ‘Why’ is us, and our deep expertise.
Our team consists of experienced experts, fully immersed in the sport and sponsorship industries. Through extensive collaboration with top-tier stakeholders worldwide, they have acquired invaluable and unparalleled insights that we actively impart to our clients.
We’re proud to have built exceptional client relationships.
Our invaluable insights and expertise have empowered rights-holders, brands, and agencies alike, shaping their strategies for success. We’ve remained steadfast companions throughout their journey.
Charlie Dundas and Joshua Marcus
GSIQ FOUNDERS
Trusted and recognised experts in the field
Co-founders, Charlie and Josh, have worked together since 2017. They share the belief that clients in the sponsorship industry want a more personalised service from their agency partners and this is what they commit to deliver.
Joseph Eapen
MANAGING PARTNER, INDIA & PAKISTAN
Renowned as one of the region’s leading authorities on Sponsorship ROI & Impact
With over 25 years of astute expertise in marketing research and media measurement, Joseph brings a deep reservoir of knowledge to GSIQ.
Throughout his career, he has held senior positions at prominent sports research firms where he has established himself as a revered thought leader within the industry.
Sam Dawson
MANAGING PARTNER, MENA
Sam leads GSIQ’s mission to create pioneering intelligence in one of the world’s fastest-developing markets.
With over 14 years of experience, Sam uses data and insights to de-risk and optimise commercial investments, helping industry stakeholders capitalise on opportunities. He has held senior roles at YouGov, Nielsen Sports and PwC, working with some of the most influential players in the sports and entertainment industry.
Frank Saez
CHAIRMAN
Frank is widely recognised as a leading authority in global sports business analysis and research, boasting over 25 years of experience.
Throughout his distinguished career, Frank has collaborated with some of the world’s most prestigious brands, sports rights holders, and sponsors. He has founded, developed and led several, multi-million-pound, market-leading research agencies.