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GSIQ’s Experienced Leadership Team
While we are an exciting new company name in the industry, our personal brands are well established and this experience provides an unparalleled foundation upon which we will build and serve our clients.
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Charlie Dundas
GSIQ CO-FOUNDER
Charlie Dundas boasts a quarter-century career dedicated to sponsorship marketing, spanning strategy, sales, activation, research, and insights. Throughout this extensive tenure, he has gained profound experience and insight into the commercial imperatives that propel the sports industry forward.
Commencing as an intern at IMG in 1999, and prior to co-founding GSIQ, Charlie spent eight years at YouGov Sport, culminating in his role as Managing Director.
His expertise drives his commitment to seamlessly integrate data with human insight, to best unlock the pivotal role that data and insight play in sponsorship.
Delivering meaningful data and insight to clients across the sports and sponsorship industry.
Joshua Marcus
GSIQ CO-FOUNDER
Joshua Marcus brings over seven years of experience in the sports and sponsorship industry, specialising in providing data and insight-led strategies to diverse stakeholders.
During his tenure as Commercial Director at YouGov Sport he built robust relationships across the client spectrum, including rights-holders, brands, agencies and media owners.
It’s this expertise he brings to GSIQ as co-founder. His experience and commitment to leveraging data and insight to drive commercial success is underscored by his professional qualifications, including the completion of an MSc. in Sports Management at Birkbeck, University of London.
Specialist, committed to leveraging data and insight for driving commercial success.
Joseph Eapen
MANAGING PARTNER, INDIA & PAKISTAN
Joseph Eapen, formerly Managing Director at YouGov Sport, now leads GSIQ as Managing Partner, India & Pakistan. With over 25 years of experience in marketing research and media measurement, Joseph’s career includes leadership roles at Repucom, MRUC, and aMap.
His status as a respected thought leader in India’s and Pakistan’s sports arenas is exemplified by his significant contributions. Before leadership at MRUC, Joseph was the CEO of aMap, the second-largest overnight TV ratings company worldwide, where he published papers on Sponsorship ROI, Ad Avoidance, and Media Measurement.
It is this background and knowledge he now aligns seamlessly with GSIQ’s commitment to industry innovation and excellence.
Renowned as one of the regions leading authorities on Sponsorship ROI & Impact.
Sam Dawson
MANAGING PARTNER, MENA
Sam Dawson brings unique experience and skills to GSIQ, with a strong background of core financial and business acumen, complemented by data-driven marketing and commercial growth advisory developed in the market research industry.
Sam spent the first half of his career at PwC and held senior commercial positions at Nielsen Sports and most recently YouGov before joining GSIQ. Throughout his career, he has had the opportunity to support major rightsholders, brands and agencies throughout Europe, MENA and Asia. Since moving to the Middle East in 2017, he has experienced the region’s development first-hand.
In an industry often overwhelmed with data, Sam keenly grasps the significance of consolidating, simplifying, and overlaying essential expert insights based on critical experience. He is ACA qualified with a BSc Honours degree in Natural Sciences from Durham University.
Facilitating data-driven commercial growth – get to the answers that matter, quicker.
Frank Saez
CHAIRMAN
In 2010, Frank founded SMG Insight, a specialist firm in the business of sports and sponsorship measurement and evaluation, with operations in the UK, US, UAE, India, and Australia. The firm was acquired by YouGov and rebranded as YouGov Sport in 2020. In May 2021, Frank was appointed Chief Revenue Officer at YouGov, where he provided sales strategy leadership for the company’s global product portfolio.
Previously, he developed and led multi-million-pound, market-leading research agencies, including Comperio (a division of IMG) and IFM Sports Marketing Surveys. His professional engagements extend to advising the boards of numerous FTSE 250 companies and actively participating in industry conferences as a speaker and chair.
Frank holds a First-Class Honours degree in Business from Leicester University, England. His visionary leadership continues to drive innovation and excellence within the sports and sponsorship research industries.
Revenue growth & sales strategy specialist | sports sponsorship consultancy entrepreneur and innovator
Ted Harwood
MANAGING PARTNER, AUSTRALIA & NEW ZEALAND
Ted brings over 15 years of multi-territory experience in media evaluation and sponsor optimisation, with a strong record of helping sports clients and brands to find the right solution to achieve their commercial goals. This includes a variety of senior roles at YouGov Sport, most recently as a New York-based Vice President leading on commercial strategy in the US and the Americas, and as Head of Business Development in the UK.
Ted will lead GSIQ’s expansion into Australia & New Zealand, where his team will apply the agency’s bespoke approach to data-gathering and analytics to help clients meet a distinctive set of regional challenges.
Providing Sponsorship Insight Solutions to Rightsholders and Brands
Eva Stewart
CO-FOUNDER,
GLOBAL MANAGING PARTNER,
GSIQ TOURISM INSIGHTS
Eva is a seasoned expert in the Travel & Tourism industry, with a track record of developing and launching successful research products and global programs to advance tourism insights and guide sustainable travel initiatives. Her global experience in building partnerships has established her as a trusted advisor and a sought-after speaker at prominent events such as WTM, ATM, ABTA, and WTTC. She worked at leading research agencies Euromonitor International, Oxford Economics, and most recently as Head of Travel & Tourism at YouGov.
Voice of the T&T Industry
Oliver Rowe
CO-FOUNDER,
GLOBAL MANAGING PARTNER,
GSIQ TOURISM INSIGHTS
Oliver is an award-winning market researcher with over 30 years’ experience working in agencies, media and client companies. He has worked with some of the world’s largest brands, providing product and custom solutions, most recently as global head of YouGov’s Leisure & Entertainment practice.
