GSIQ announce Sam Dawson as Managing Partner, MENA
We are delighted to welcome Sam Dawson as our Managing Partner for the MENA region. Sam will spearhead GSIQ’s mission to create pioneering intelligence for industry stakeholders to capitalise on opportunities in one of the world’s fastest-developing markets.
PRESS RELEASE · LONDON (June 27, 2024) – Today, GSIQ has announced Sam Dawson as its Managing Partner for the MENA region. Witnessing the development of the Middle East region first-hand, since relocating in 2017, Sam brings significant value to GSIQ’s mission to create pioneering intelligence for brands to capitalise on opportunities in one of the world’s fastest-developing markets.
- GSIQ bring significant value to sports and entertainment data and sponsorship intelligence operations in MENA with the announcement of Sam Dawson as Managing Partner
- Charlie Dundas, Co-founder – “Sam will spearhead the GSIQ business in MENA as we work to support the sustainable growth of the sports and sponsorship industry in the region.”
Charlie Dundas, Co-founder GSIQ says, “The sports and sponsorship industry in MENA has seen significant growth over the last 20 years – in particular over the last 5 years. Sam’s unique experience and skill set in the commercialisation of data and insight combined with his local knowledge make him the ideal person to launch our presence in the region and the perfect partner in the GSIQ business to support our growth globally.”
Sam has over 14 years experience of financial and commercial advisory at PwC, Nielsen Sports and YouGov, and a portfolio of work with some of the biggest players in the sports and entertainment industry. With first-hand, unrivalled local knowledge of the socio-economic landscape in the Middle East, the value of Sam in this position can not be understated at a time of unprecedented growth in the region.
Sam Dawson, Managing Partner MENA adds, “With the eyes of the world on the buoyant Middle East sports industry, there is an increasing necessity for high quality data and agile solutions to underpin investment flows.
Founded directly through listening to the industry, I’m excited for GSIQ to be playing a critical role in accelerating sustainable growth in the regional landscape.
We look forward to standing shoulder-to-shoulder with our clients, in supporting them with actionable insights throughout their evolving opportunities and challenges to achieve success.”
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