PRESS RELEASE · NEW YORK (November 21, 2024) – GSIQ, a global research and insights agency specializing in intelligence analysis for the sports, sponsorship, and tourism industries, has announced the launch of its U.S. division, appointing Nicole Hollomon as Managing Partner, United States, to lead operations in this vital market.

This expansion reinforces GSIQ’s mission to empower agencies, brands and rights-holders with actionable insights that enhance decision-making and drive sustainable growth.

• Charlie Dundas, GSIQ Co-founder – “The U.S. has long been THE global leader in sports, entertainment, and tourism. Nicole’s expertise in data-driven strategy positions us to help organizations across these industries thrive in an increasingly competitive market.”

GSIQ’s U.S. division will deliver a comprehensive suite of strategic services designed to leverage data and insights across the sports, entertainment, and tourism ecosystems. Their approach integrates sophisticated research methodologies, advanced data visualization, performance analytics, and specialized industry expertise to provide actionable insight for their clients, helping them navigate complex market landscapes and unlock sustainable growth opportunities.

In a dynamic environment marked by rapid change and growing competition, GSIQ’s expertise in uniting data with strategic vision positions it to help entities across sports, entertainment, and tourism adapt and succeed. Nicole will oversee GSIQ’s efforts to provide comprehensive, data-driven solutions that address the unique demands of clients in the U.S. market.

Nicole Hollomon brings more than 17 years of experience in sports business strategy, having held senior roles at YouGov Sport, USA Football, and the National Collegiate Athletic Association (NCAA). Throughout her career, she has led high-impact strategic initiatives, developed advanced data visualization methodologies, and driven the adoption of business intelligence frameworks across diverse stakeholders.

“The U.S. landscape across sports, sponsorship, and tourism is experiencing unprecedented growth and transformation, creating both opportunities and challenges for organizations seeking to optimize their market position and enhance stakeholder engagement.” Nicole Hollomon, Managing Partner, United States said. “I’m excited to lead GSIQ’s expansion in this dynamic market and work with our clients to turn complex data into impactful strategies that drive measurable success.”

Nicole’s track record of leveraging data to optimize stakeholder engagement, improve operational efficiency, and unlock new growth opportunities underscores GSIQ’s commitment to empowering its clients with the insights they need to thrive in today’s competitive environment.