PRESS RELEASE · LONDON (14 May 2024) – Today, Charlie Dundas and Josh Marcus, trusted and recognised leaders in the sports and sponsorship industry, are proud to launch GSIQ, a brand new agency specialising in human backed data intelligence analysis.

Departing YouGov Sport with a combined 30 years worth of experience, serving a wide variety of clients including leading sports rights-owners, renowned sports brands and top-tier agencies, GSIQ has ambitious plans to revolutionise the client experience.

• Charlie Dundas and Josh Marcus consolidate three decades worth of expertise to launch brand new boutique data intelligence agency, GSIQ
• GSIQ has ambitious plans to revolutionise the client experience and redefine success with impactful solutions
• Charlie Dundas, Co-founder – “Analysing data without expertise is like IQ without the intelligence”

Charlie Dundas, Co-founder GSIQ adds, “We have heard first-hand the frustration of stakeholders who are bombarded with generic products instead of the insightful, relevant solutions they truly required. We’re here to change that.

“GSIQ is a boutique agency providing bespoke solutions to a market which is very much in need of personal relationship building and experts capable of understanding the stories within the data. Speaking to many, we feel the bigger industry players just can’t do that anymore.”

Motivated by a gap in the market that has left data feeling like a disconnected commodity, GSIQ proudly launches with a focus on redefining the pivotal role seamless integration of data and human insights has to play in empowering decision makers.

Josh Marcus, Co-founder GSIQ, says “We believe GSIQ and our attention to emboldening clients with intelligence, excellence and innovation through expertise and analysis is an unrivalled offering that will propel clients to achieve their goals.”

GSIQ’s principal players, including Managing Partner, India & Pakistan, Joseph Eapen, one of India’s leading authorities on Sponsorship ROI and Impact, offer decades worth of specialised expertise and an outstanding track record of delivery. Offering media research and sponsorship evaluation, to consumer insight and a range of consultancy services, GSIQ has the agility to tailor solutions to every brief and budget and has ambitions to grow quickly in global markets.

This forms the basis of one of GSIQ’s core strategic pillars: a global focus on nations that are shaping the future of sport including, UK, Europe, India, Pakistan, where the aim is to create pioneering intelligence for brands to capitalise on opportunities in fast-emerging, previously unconsidered markets.