The IQ

SIQ+: SPONSORSHIP

Erling Haaland has been a human highlight reel during the first four games of the Premier League season. But what impact on Manchester City’s Partners? We analyse Aldar, their Official Real Estate Partner.

SAUDI PRO LEAGUE

The ROSHN Saudi League, arguably one of the most ambitious projects in world football, returned last week for its 2024/25 season. But what is its long-term trajectory?

PARIS 2024 OLYMPICS

We’re proud to have supplied the media analysis audience data for this unforgettable moment! 🥈 Neeraj Chopra’s silver win at Paris 2024.

ESPORTS WORLD CUP

The Esports World Cup in Saudi Arabia is approaching its final week of competition. So has it changed the game?

NEW PARTNERSHIP: FIH

GSIQ is proud to announce our partnership with the Fédération Internationale de Hockey (FIH), the global governing body of field hockey! 🏑

UK SPONSORSHIP AWARDS

We’re excited to share that GSIQ is now a proud sponsor of the 31st UK Sponsorship Awards! 🎉 We’re looking forward to celebrating the best in the field!

GSIQ TECHNOLOGY: SIQ+

Intelligence is at the heart of the GSIQ brand. And SIQ+ – our proprietary sponsorship image recognition technology – helps us deliver insights that make a real difference.

PRESS RELEASE
27 June 2024

GSIQ announces Sam Dawson as Managing Partner, MENA

We are delighted to welcome Sam Dawson as our Managing Partner for the MENA region. Sam will spearhead GSIQ’s mission to create pioneering intelligence for industry stakeholders to capitalise on opportunities in one of the world’s fastest-developing markets.

PRESS RELEASE
4 June 2024

GSIQ announces Frank Saez as Chairman

GSIQ has appointed Frank Saez as its new Chairman. A leading authority in global sports business analysis, Saez brings over 25 years of experience to GSIQ, enhancing its growth plans. Saez joins co-founders Charlie Dundas and Josh Marcus, and Managing Partner Joseph Eapen, to redefine client-agency relationships with human-backed intelligence.

PRESS RELEASE
14 May 2024

Launch of GSIQ

Industry veterans Charlie Dundas and Josh Marcus have launched GSIQ, a boutique agency specializing in human-backed data intelligence. With over 30 years of combined experience, GSIQ aims to revolutionize client experiences through tailored, insightful solutions in the sports and sponsorship industry.

GSIQ TEAM

Today, GSIQ officially welcomes Sharon Havenhand as our Global Head of Brand & Marketing.

GSIQ TEAM

GSIQ is delighted to expand our team with the addition of Almir Gashi our new Account Manager for the MENA region.

GSIQ TEAM

GSIQ is thrilled to welcome more talent to our growing team: our new Client Services Director, Laura Fuge.

GSIQ TEAM

Please welcome another great addition to the GSIQ team: Connor Tomson, our new Director, Media Strategy & Operations.

NFL: BRAZIL

How will the first NFL game in Brazil change the global marketing profile of the world’s richest sports league? Can sustainable commercial growth build beyond North America?

PARALYMPICS 2024

For many athletes, converting the concentrated attention of a major event into long-term media and sponsorship interest is a vital challenge.

TENNIS: US OPEN

How can the US Open tennis tournament keep growing? The final Grand Slam of the year is also the richest, bringing in US$580.7 million for the United States Tennis Association in 2023.

PARALYMPICS 2024

How are the Paralympic Games changing expectations around accessibility and inclusion?

PREMIER LEAGUE

What will we learn about audience behaviour in the new Premier League season?

PARIS 2024 OLYMPICS

After the high of Paris 2024, how do sports like athletics pursue sustainable audience growth?

PARIS 2024 OLYMPICS

Paris 2024 has sent a jolt of energy through the Olympic movement. But how will the next Summer Games meet its audience?

PARIS 2024 OLYMPICS

It finally happened: at 37, Novak Djokovic is an Olympic champion, and only the fifth tennis player ever to complete the ‘Golden Slam’.

PARIS 2024 OLYMPICS

The Paris 2024 Olympic Games are here – and they could reveal a lot about the dynamics of sports audiences.

5Qs: GOLF & THE OPEN

Golf’s final major of 2024 is in the books – and once again, The Open has demonstrated its unique appeal to golf diehards and casual fans alike.

CRICKET: INDIA V ENGLAND

India face England this week in the semi-final of a men’s ICC T20 World Cup that has underlined how South Asian influence is reshaping the sports industry.

TENNIS: WIMBLEDON

With Wimbledon just a fortnight away, Sir Andy Murray returns to London’s Queens Club this week for his likely final appearance at the Cinch Championship.

FOOTBALL: UEFA EURO 2024

UEFA Euro 2024 is a huge moment for football – and for brands. How will they generate exposure and convert that into gains off the pitch?

CRICKET: ICC T20 WORLD CUP

On Sunday 9th June, India will meet Pakistan in cricket’s ICC T20 World Cup – in New York. It is a new setting for one of the greatest sporting rivalries of them all.

THIS IS GSIQ

This is a time for specialised guidance in audience research – particularly in sport. And many of those questions concern their fans. Who are they? What do they want? What do they really value? And where can I find more people like them?

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