GSIQ is a global research and insights agency specialising in intelligence analysis for the international sports, sponsorship, and tourism industries.

With an unwavering commitment to excellence, we tailor our approach to meet each client’s unique objectives, delivering insightful analysis that empowers informed decision-making and drives success. Partner with GSIQ for a genuinely client focused experience, backed by proven, industry-leading solutions.

United Approach

GSIQ serves the sports, sponsorship, and tourism industries as one united business. Through our two complementary divisions, we offer integrated expertise, providing clients with data-driven insights that drive growth, enhance engagement, and shape impactful strategies.

INTEGRATED EXPERTISE

Focused on the sports and sponsorship sector, this division combines extensive industry expertise with tailored research to deliver actionable insights that empower clients. Working alongside sports organisations and brands, we drive strategic growth, and maximise sponsorship impact through media research, consumer insights, and expert consultancy. This specialised focus enables our clients to excel in a competitive landscape, strengthened by insights from our united approach.

Dedicated to the global tourism, travel and leisure industry, this division harnesses innovative intelligence and specialised research to support sustainable growth, enhance visitor experiences, and elevate communication strategies. Collaborating with DMOs, OTAs and tourism leaders, we provide insights that guide informed, impactful decisions, backed by the shared expertise of our integrated team.

GLOBAL REACH · UK & EUROPE · INDIA & PAKISTAN · MENA · AMERICAS · AUSTRALIA & NEW ZEALAND

BUILT ON SOLID FOUNDATIONS

GSIQ’s Experienced Leadership Team

With decades of experience, the GSIQ’s leadership team have solidified their positions as recognised professionals in the industry. We’re proud that our names are synonymous with excellence and reliability. It is this wealth of knowledge and determination that drives our mission to build GSIQ.

Charlie Dundas

GSIQ Co-Founder

Joshua Marcus

GSIQ Co-Founder

Joseph Eapen

Managing Partner, India & Pakistan

Sam Dawson

Managing Partner, MENA

Ted Harwood

Managing Partner, Australia & New Zealand

Eva Stewart

Co-Founder GSIQ Tourism Insights

Oliver Rowe

Co-Founder GSIQ Tourism Insights

Frank Saez

Chairman

Sharon Havenhand

Global Head of Brand & Marketing

OCTOBER REVIEW 2024

A RECORD-BREAKING START!

We’re thrilled to announce that since our launch in April 2024, GSIQ has quickly made its mark, partnering with over 100 clients, employing 50 people, and engaging a community of more than 1,000 LinkedIn followers.

This incredible momentum fuels our growth, empowering us to deliver insights and value to clients across the globe. While GSIQ may be a fresh name in the industry, we’re built on a foundation of deeply established personal brands and years of expertise.

This unique blend of new energy and proven experience positions us to support our clients with an unparalleled level of insight and service.

As we look ahead, our commitment remains steadfast: to keep growing, evolving, and elevating the industry standards in research and insights. Here’s to what’s next!

We’re thrilled to announce that since our launch in April 2024, GSIQ has quickly made its mark, partnering with over 100 clients, employing 50 people, and engaging a community of more than 1,000 LinkedIn followers.

This incredible momentum fuels our growth, empowering us to deliver insights and value to clients across the globe. While GSIQ may be a fresh name in the industry, we’re built on a foundation of deeply established personal brands and years of expertise.

This unique blend of new energy and proven experience positions us to support our clients with an unparalleled level of insight and service.

As we look ahead, our commitment remains steadfast: to keep growing, evolving, and elevating the industry standards in research and insights. Here’s to what’s next!

GSIQ CLIENT PARTNERSHIP ANNOUNCEMENTS

CLIENT PARTNERSHIPS ANNOUNCEMENTS

NEW PARTNERSHIP: ADXC

The ADXC brings together multiple disciplines and innovative matches, reflecting the UAE’s vision to promote jiu-jitsu and martial arts on a global scale in a unique way. Since its launch in October 2023, ADXC has already hosted five events across three continents.

We’re excited to be supporting ADXC with advanced analytics, delivering valuable insights into event impact for key stakeholders, and helping to unlock commercial potential.

NEW PARTNERSHIP: NEW BALANCE

New Balance has achieved substantial growth in recent years, becoming a global sportswear giant, driven by best-in-class products and experiences across running, lifestyle and performance. Specific to the MENA region they are one of the fastest growing sports brands.

Focused on accelerating regional growth through a consumer first, insight driven approach, GSIQ have onboarded New Balance MENA as part of a deeper dive into MENA consumer trends, brand performance and audience intelligence.

NEW PARTNERSHIP: FIH

The Fédération Internationale de Hockey (FIH), is the global governing body of field hockey. As the driving force behind field hockey’s growth and innovation worldwide, FIH plays a pivotal role in elevating the sport to new heights.

We will provide them with actionable insights and advanced analytics using our proprietary sponsorship image recognition technology, powered by SIQ+, providing real-time exposure tracking – with data refreshed every 3 seconds – delivering sponsor insights that make a real difference.